Jan 20, 2010
The second death star was built by an agile project manager
You can tell by the fact that they had obviously prioritized correctly. They had identified the features that were of high business value and delivered them before the others. That’s why the Emperor was able to gloat about having a fully functional Deathstar. Ok some of the toilets didn’t work but they were first to market with the big planet killing particle beam and that gave the Empire a business advantage.
I wouldn’t recommend Darth’s management style though. The empire suffered from high staff turnover.
But marketing was terrible. Probably the team was mainly staffed with programmers and other techies, missing a clear economic market approach. So it finally failed to get delivered completely.
Yes the Empire had bad press. I just highlights the importance of brand behavior. Act evil and you get a rep for being evil.