jamesdeakin.com

I’ve a confession to make. I don’t like technology. Well ok that’s not quite true. What I’m interested in is what we can do with technology. It’s the use value that excites me. As a boy I used to read scifi and watch star trek, star wars, Blake 7  and tomorrows world etc. As I watched I thought about what technology could enable, I dreamt of the positive changes we could make to peoples lives and the obstacles we could remove. It was about what we could become through technology. Since then I have seen many things which were science fiction become reality. We need to be careful about the use we put these innovations to. I’ve seen our technological dreams put to good and bad use. I’ve seen them abused by the selfish and the fearful as well as put to good use improving people’s lives by the courageous.

We have a role in this. Brands respond to consumer pressure and the internet has made their behaviour public knowledge. Where this has happened corporate behaviour has been forced to change for the better. It’s up to us to decide if we end up in a utopia or dystopia.