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	<title>jamesdeakin.com</title>
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	<link>http://www.jamesdeakin.com</link>
	<description>digital marketing consultant</description>
	<pubDate>Mon, 08 Feb 2010 17:45:16 +0000</pubDate>
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		<title>The second death star was built by an agile project manager</title>
		<link>http://www.jamesdeakin.com/2010/01/20/the-second-death-star-was-built-by-an-agile-project-manager/</link>
		<comments>http://www.jamesdeakin.com/2010/01/20/the-second-death-star-was-built-by-an-agile-project-manager/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 00:12:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Project and delivery Managment]]></category>

		<category><![CDATA[thoughts]]></category>

		<category><![CDATA[Agile]]></category>

		<category><![CDATA[Darth Vader]]></category>

		<category><![CDATA[Deathstar]]></category>

		<category><![CDATA[Empire]]></category>

		<category><![CDATA[prioritization]]></category>

		<category><![CDATA[project management]]></category>

		<category><![CDATA[scrum]]></category>

		<guid isPermaLink="false">http://www.jamesdeakin.com/?p=224</guid>
		<description><![CDATA[
You can tell by the fact that they had obviously prioritized correctly. They had identified the features that were of high business value and delivered them before the others. That&#8217;s why the Emperor was able to gloat about having a fully functional Deathstar. Ok some of the toilets didn&#8217;t work but they were first to [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignleft" style="width: 210px"> <img title="Second Death Star" src="http://images1.wikia.nocookie.net/starwars/images/thumb/e/ee/DeathStar2.jpg/600px-DeathStar2.jpg" alt="Second Death star" width="200" height="200" /><p class="wp-caption-text">Second Death star</p></div>
<p>You can tell by the fact that they had obviously prioritized correctly. They had identified the features that were of high business value and delivered them before the others. That&#8217;s why the Emperor was able to gloat about having a fully functional Deathstar. Ok some of the toilets didn&#8217;t work but they were first to market with the big planet killing particle beam and that gave the Empire a business advantage.</p>
<p>I wouldn&#8217;t recommend Darth&#8217;s management style though. The empire suffered from high staff turnover.</p>
]]></content:encoded>
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		<item>
		<title>What, who, how, why code</title>
		<link>http://www.jamesdeakin.com/2010/01/14/what-who-how-why-code/</link>
		<comments>http://www.jamesdeakin.com/2010/01/14/what-who-how-why-code/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 21:56:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://www.jamesdeakin.com/?p=212</guid>
		<description><![CDATA[Recently I realized what is missing from programming languages. What, why and who. 
All we have is how. When you fire up an IDE or open a file in a text editor all you get lots of how. 
Stuff like. 
If(camera.isavailable == true)
{
    camera.snapShot();
}
You have to figure out the what from the how. You read that and you [...]]]></description>
			<content:encoded><![CDATA[<p>Recently I realized what is missing from programming languages. What, why and who. </p>
<p>All we have is how. When you fire up an IDE or open a file in a text editor all you get lots of how. </p>
<p>Stuff like. </p>
<p>If(camera.isavailable == true)<br />
{<br />
    camera.snapShot();<br />
}</p>
<p>You have to figure out the what from the how. You read that and you realize that there is some object called camera and that it has a property that says if it&#8217;s currently available and that if it is that it should execute its snapShot(); method. None of that explicitly tells you what the person who wrote the code was trying to do, you have to guess. </p>
<p>Why does he want to take a snap shot? you would have to read a lot of code to know for sure and in some cases you might not be able to tell even if you read all the code in the whole app.</p>
<p>Why is even worse. There are lots of times that I have been left wondering why a developer tried to do something In a particular way. Often that cost me and the projects I was working on lots of time. </p>
<p>Who is in most cases non existent. Ok a good IDE usually puts the name of the developer at the top of the file but if you have just been sent a load of code you have no idea who John doe was, where he worked what he was doing on the project.</p>
<p>So all of this is left to documentation and we all know how often that is inaccurate or simply not available.</p>
<p>Isn&#8217;t it time we developed a language that had who when how what and why as an integral part of the code? Time for a language that is truly self documenting.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.jamesdeakin.com/2010/01/14/what-who-how-why-code/feed/</wfw:commentRss>
		</item>
		<item>
		<title>useful things are the best marketing</title>
		<link>http://www.jamesdeakin.com/2009/11/25/test/</link>
		<comments>http://www.jamesdeakin.com/2009/11/25/test/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 17:35:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.jamesdeakin.com/?p=198</guid>
		<description><![CDATA[What really makes you feel all warm and fuzzy about a brand? Entertainment value is a wonderful thing but to deliver that well usually costs a lot in terms of content and effort. If a brand sponsors something truly useful you will make use of it.
Take a look at google. They don&#8217;t really market themselves, [...]]]></description>
			<content:encoded><![CDATA[<p>What really makes you feel all warm and fuzzy about a brand? Entertainment value is a wonderful thing but to deliver that well usually costs a lot in terms of content and effort. If a brand sponsors something truly useful you will make use of it.</p>
<p>Take a look at google. They don&#8217;t really market themselves, they don&#8217;t need to. Nearly everyone on the web makes use of at least one of their services everyday. They just become associate with getting stuff done. Shouldn&#8217;t other brands be thinking the along the same lines. Ok I know that googles whole business is about delivering online services and deriving revenue from them. So if your trying to sell beer or sports wear it might seem like an odd way to go. Find a need that your users have and spend some of your marketing money helping them to answer it and it think your onto a good thing.</p>
<p>I&#8217;ll take use value over entertainment value 80% of the time and I&#8217;m guessing that other people think the same way.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.jamesdeakin.com/2009/11/25/test/feed/</wfw:commentRss>
		</item>
		<item>
		<title>AS3 Frameworks and tool kits</title>
		<link>http://www.jamesdeakin.com/2009/11/02/as3-frameworks-and-tool-kits/</link>
		<comments>http://www.jamesdeakin.com/2009/11/02/as3-frameworks-and-tool-kits/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 22:32:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://www.jamesdeakin.com/?p=185</guid>
		<description><![CDATA[It was great to catch up with the guys at LFPUG last week. It was an impressive turn out  and an even more impressive couple of sessions. Eamonn Faherty put the assembled masses through their paces with a session on design patterns and Richard Lord gave a brilliant round up of the latest and greatest ActionScript [...]]]></description>
			<content:encoded><![CDATA[<p>It was great to catch up with the guys at <a href="http://www.lfpug.com/29th-october-2009-29102009/">LFPUG</a> last week. It was an impressive turn out  and an even more impressive couple of sessions. <a href="http://blog.eamonnfaherty.co.uk/2009/10/31/design-patterns-for-actionscript-3/">Eamonn Faherty</a> put the assembled masses through their paces with a session on design patterns and <a href="http://www.bigroom.co.uk/">Richard Lord</a> gave a brilliant round up of the latest and greatest ActionScript frameworks and tool kits.</p>
<p>While he was talking about the various options in-terms of dependancy injection, he really got me thinking about what might be missing from the ActionScript communities bag of tricks. We had a bit of a chat about how we could make aspect oriented programming work in AS3 after the session.</p>
<p>I have to drop in more often, I had almost forgotten how much fun it is. Talking about code and drinking, what could be better?</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Create a MYSQL database via linux command line</title>
		<link>http://www.jamesdeakin.com/2009/10/28/create-a-mysql-database-via-linux-command-line/</link>
		<comments>http://www.jamesdeakin.com/2009/10/28/create-a-mysql-database-via-linux-command-line/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 14:44:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Tutorials]]></category>

		<guid isPermaLink="false">http://www.jamesdeakin.com/?p=180</guid>
		<description><![CDATA[If you need to create a MYSQL database on a linux server and you don&#8217;t have PhpMyAdmin installed but you have command line access you can do so by following these steps. The commands to enter are in orange and things where you need to enter your own details are in blue.
mysqladmin -u root -p [...]]]></description>
			<content:encoded><![CDATA[<p>If you need to create a MYSQL database on a linux server and you don&#8217;t have PhpMyAdmin installed but you have command line access you can do so by following these steps. The commands to enter are in <span style="color: #ff6600;">orange </span>and things where you need to enter your own details are in <span style="color: #0000ff;">blue</span>.</p>
<p><span style="color: #ff6600;">mysqladmin -u root -p create</span><span style="color: #0000ff;"> yourdatabasename</span></p>
<p><span style="color: #ff6600;">mysql -u root -p</span></p>
<p>You do not want to have your application use the mysql root user to access the database. The below command creates a mysql user (other than the mysql root user) with some priviledges to use the drupal database. You should pick something different <span style="color: #0000ff;">yourdatabaseuser</span> and <span style="color: #0000ff;">yourdatabasepassword </span>you can use anything you like.</p>
<p>mysql&gt; <span style="color: #ff6600;">G</span><span style="color: #ff6600;">RANT SELECT, INSERT, UPDATE, DELETE, CREATE, DROP, INDEX, ALTER, CREATE TEMPORARY TABLES, LOCK TABLES ON</span> <span style="color: #0000ff;">yourdatabasename</span><span style="color: #ff6600;">.* TO &#8216;</span><span style="color: #0000ff;">yourdatabaseuser</span><span style="color: #ff6600;">&#8216;@&#8217;localhost&#8217; IDENTIFIED BY &#8216;</span><span style="color: #0000ff;">yourdatabasepassword</span><span style="color: #ff6600;">&#8216;;</span></p>
<p>If the command was successful, activate the new permissions with the following command:</p>
<p>mysql&gt; <span style="color: #ff6600;">FLUSH PRIVILEGES;</span></p>
<p>Quit the mysql prompt:</p>
<p>mysql&gt; <span style="color: #ff6600;">\q</span></p>
<p>here is a handy reference <a href="http://www.pantz.org/software/mysql/mysqlcommands.html">http://www.pantz.org/software/mysql/mysqlcommands.html</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Creative technology round up</title>
		<link>http://www.jamesdeakin.com/2009/10/14/creative-technology-round-up/</link>
		<comments>http://www.jamesdeakin.com/2009/10/14/creative-technology-round-up/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 11:19:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://www.jamesdeakin.com/?p=173</guid>
		<description><![CDATA[Generative art
 http://en.wikipedia.org/wiki/Generative_art
 http://gskinner.com/playpen/tweetcoding_0/
http://www.openframeworks.cc/
 http://www.flight404.com/version8/
http://www.flight404.com/_videos/magnetosphere/index.html
 http://jot.eriknatzke.com/?p=315
http://www.unitzeroone.com/labs/vertexmap/
http://www.letitbloom.com/#ralph

data visualization
 http://blog.blprnt.com/
 http://blog.blprnt.com/
 http://www.wefeelfine.org/

Audio
 http://lab.andre-michelle.com/tonematrix
 http://www.hobnox.com/index.1056.en.html

Other
 http://aviary.com/
 http://www.youtube.com/twinrawk
]]></description>
			<content:encoded><![CDATA[<p><b>Generative art</b><br />
<a href="http://en.wikipedia.org/wiki/Generative_art"> http://en.wikipedia.org/wiki/Generative_art</a><br />
<a href="http://gskinner.com/playpen/tweetcoding_0/"> http://gskinner.com/playpen/tweetcoding_0/</a><br />
<a href="http://www.openframeworks.cc/">http://www.openframeworks.cc/</a><br />
<a href="http://www.flight404.com/version8/"> http://www.flight404.com/version8/</a><br />
<a href="http://www.flight404.com/_videos/magnetosphere/index.html">http://www.flight404.com/_videos/magnetosphere/index.html</a><br />
<a href="http://jot.eriknatzke.com/?p=315"> http://jot.eriknatzke.com/?p=315</a><br />
<a href="http://www.unitzeroone.com/labs/vertexmap/">http://www.unitzeroone.com/labs/vertexmap/</a><br />
<a href="http://www.letitbloom.com/#ralph">http://www.letitbloom.com/#ralph</a><br />
<br />
<b>data visualization</b><br />
<a href="http://blog.blprnt.com/"> http://blog.blprnt.com/</a><br />
<a href="http://blog.blprnt.com/"> http://blog.blprnt.com/</a><br />
<a href="http://www.wefeelfine.org/"> http://www.wefeelfine.org/</a><br />
<br />
<b>Audio</b><br />
<a href="http://lab.andre-michelle.com/tonematrix"> http://lab.andre-michelle.com/tonematrix</a><br />
<a href="http://www.hobnox.com/index.1056.en.html"> http://www.hobnox.com/index.1056.en.html</a><br />
<br />
<b>Other</b><br />
<a href="http://aviary.com/"> http://aviary.com/</a><br />
<a href="http://www.youtube.com/twinrawk"> http://www.youtube.com/twinrawk</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Design patterns implemented in AS3</title>
		<link>http://www.jamesdeakin.com/2009/09/14/examples-of-every-design-pattern-in-as3/</link>
		<comments>http://www.jamesdeakin.com/2009/09/14/examples-of-every-design-pattern-in-as3/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 21:53:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://www.jamesdeakin.com/?p=165</guid>
		<description><![CDATA[I came across some great resources while putting together some documentation on design patterns for our team. I figured I would share.
http://www.antropyconsulting.com/code/adobe_flex/
http://www.as3dp.com/2009/07/15/actionscript-30-design-pattern-catalog-creational-patterns/
]]></description>
			<content:encoded><![CDATA[<p>I came across some great resources while putting together some documentation on design patterns for our team. I figured I would share.</p>
<p><a href="http://www.antropyconsulting.com/code/adobe_flex/">http://www.antropyconsulting.com/code/adobe_flex/</a></p>
<p><a href="http://www.as3dp.com/2009/07/15/actionscript-30-design-pattern-catalog-creational-patterns/">http://www.as3dp.com/2009/07/15/actionscript-30-design-pattern-catalog-creational-patterns/</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.jamesdeakin.com/2009/09/14/examples-of-every-design-pattern-in-as3/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Aspect oriented ActionScript 3</title>
		<link>http://www.jamesdeakin.com/2009/09/09/aspect-oriented-actionscript-3/</link>
		<comments>http://www.jamesdeakin.com/2009/09/09/aspect-oriented-actionscript-3/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 15:13:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://www.jamesdeakin.com/?p=162</guid>
		<description><![CDATA[After reading an excellent post at http://virtualnomad.net/2007/11/17/aspect-oriented-programming-in-actionscript3/ I got all excited. Perhaps we can make aspect oriented AS3 work.
]]></description>
			<content:encoded><![CDATA[<p>After reading an excellent post at <a href="http://virtualnomad.net/2007/11/17/aspect-oriented-programming-in-actionscript3/">http://virtualnomad.net/2007/11/17/aspect-oriented-programming-in-actionscript3/</a> I got all excited. Perhaps we can make aspect oriented AS3 work.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Come and work with me</title>
		<link>http://www.jamesdeakin.com/2009/09/09/come-and-work-with-me/</link>
		<comments>http://www.jamesdeakin.com/2009/09/09/come-and-work-with-me/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 12:36:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://www.jamesdeakin.com/?p=158</guid>
		<description><![CDATA[
Good news. I’ve been given the go-ahead to hire some more developers, particularly of the ActionScript variety. Which means, if you play your cards right – and you’re a brilliant ActionScripter - you could come and work with me (woo hoo). 
 You could get to do some really cutting edge work for some great [...]]]></description>
			<content:encoded><![CDATA[<p><!--StartFragment--></p>
<p class="MsoNormal"><span lang="EN-US">Good news. I’ve been given the go-ahead to hire some more developers, particularly of the ActionScript variety. Which means, if you play your cards right – and you’re a brilliant ActionScripter - you could come and work with me (woo hoo). </span></p>
<p class="MsoNormal"><span lang="EN-US"> You could get to do some really cutting edge work for some great clients – like Sony, Sony Ericsson, BMW and Vodafone. And there’s loads of variety - everything from Microsites and Air apps to live events. Here’s some of the fun stuff we have done in the past.</span></p>
<p class="MsoNormal"><span lang="EN-US"><a href="http://www.daredigital.com/work/work.html">http://www.daredigital.com/work/work.html</a></span></p>
<p class="MsoNormal"><span lang="EN-US">I know I’m biased, but Dare really is a great place to work. The people are nice. The work is always full of interesting challenges and there’s free beer on Fridays, breakfast in the morning and a bunch of other benefits. If you think you’re up to it, drop me an email with your CV <a href="mailto:james.deakin@daredigital.com">james.deakin@daredigital.com</a> and make sure you copy in Lucy Cadman, Dare’s Recruitment Co-ordinator <a href="mailto:lucy.cadman@daredigital.com">lucy.cadman@daredigital.com</a>.</span></p>
<p><!--EndFragment--></p>
]]></content:encoded>
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		</item>
		<item>
		<title>How HTTPS works</title>
		<link>http://www.jamesdeakin.com/2009/09/07/how-http-works/</link>
		<comments>http://www.jamesdeakin.com/2009/09/07/how-http-works/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 12:41:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://www.jamesdeakin.com/?p=155</guid>
		<description><![CDATA[http://www.moserware.com/2009/06/first-few-milliseconds-of-https.html
Wow!
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.moserware.com/2009/06/first-few-milliseconds-of-https.html">http://www.moserware.com/2009/06/first-few-milliseconds-of-https.html</a></p>
<p>Wow!</p>
]]></content:encoded>
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